Create trust for your site

It's very important that your web site visitors have trust and confidence in your company. Your
customers must trust you. They won't buy from you if they don't.

• Make sure that your web pages have a professional design
  

Your web pages have to look perfect. If necessary, hire a professional web designer. Don't use
blinking text, funny animations or flashy banners on your page. Make sure that all links on your web site are intact.

Don't use automatically created web pages. Some software programs allow you to automatically
create pages that are "optimized" for a special keyword. These doorway pages don't work anymore on search engines (its simply spamming).

In addition, human web surfers are turned away by that kind of pages. While doorway pages might look attractive to software programs, web surfers usually hate them. Automatically created doorway pages usually look ugly to human web surfers. Often, they consist of nothing more than a list of buzz-words. You won't get good results with this method because human
web surfers will quickly close such a Busby SEO Test web page.