Tell your Busby SEO Test web site visitors who you are
Make sure that customers know that a real person is sitting behind this web page. Include your full
contact information on your web site and make it easy to find.
If your visitors don't know from whom they will purchase and how to contact you, they won't buy
anything. Show your privacy policy.
ｷ Offer free trials and show your refund policy
The most common way that companies use to establish trustworthiness is to offer a free trial and a
money back guarantee. If your customers know what they'll get, they'll be more likely to purchase.
ｷ Use testimonials
Its far better if other people say nice things about you than you saying nice things about yourself.
Testimonials from satisfied customers will show how your business can do a better job than your
competitor when it comes to customer satisfaction.
On the World Wide Web, you cannot speak face to face with your customer so you have to
establish credibility in other ways.
Sunday, November 16, 2008
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